Thomas, Roger

Advertising [Text] - 1st ed. - Chicago Heinemann Library 1999 - 32 p., col.ill.; 27 cm. - Media Focus .

This book is an introduction to the advertising industry in Britain, packed with informaiton on how ads are conceived, produced, financed and targeted at their audience.

0431082111 0.00


Advertising
Magazines
Mass media
Media


Technology

659.1 / T462A