000 -LEADER |
fixed length control field |
00746nam a22002291a 4500 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0431082111 |
Terms of availability |
0.00 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
KIS International School |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1 |
Item number |
T462A |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Thomas, Roger |
245 ## - TITLE STATEMENT |
Title |
Advertising |
Medium |
[Text] |
250 ## - EDITION STATEMENT |
Edition statement |
1st ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Chicago |
Name of publisher, distributor, etc |
Heinemann Library |
Date of publication, distribution, etc |
1999 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
32 p., col.ill.; 27 cm. |
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
Title |
Media Focus |
500 ## - GENERAL NOTE |
General note |
This book is an introduction to the advertising industry in Britain, packed with informaiton on how ads are conceived, produced, financed and targeted at their audience. |
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME |
Personal name |
Advertising |
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME |
Personal name |
Magazines |
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME |
Personal name |
Mass media |
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME |
Personal name |
Media |
658 ## - INDEX TERM--CURRICULUM OBJECTIVE |
Main curriculum objective |
Technology |
852 ## - LOCATION/CALL NUMBER |
-- |
750.00 |