A social strategy : how we profit from social media
by Piskorski, Mikołaj Jan.
Type:
BookPublisher: Princeton, New Jersey : Princeton University Press, 2016Edition: paperback.Description: 275 p. : ill. ; 24 cm.ISBN: 9780691169262.Subject(s): Internet marketing | Online social networks -- Economic aspects | Social media -- Economic aspectsSummary: What people get out of social media—and how businesses can get more out of it. Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives—from friendship and dating to news and business.
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
 SS Nonfiction |
Secondary
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NF 658.8 P (Browse shelf) | Available | S144605555 |
Total holds: 0
What people get out of social media—and how businesses can get more out of it. Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives—from friendship and dating to news and business.