Advertising [Text]
by Petley, Julian.
Type:
BookSeries: Mediawise. Publisher: Smart Apple Media 2004Edition: 1 st ed.Description: 64 p., col.ill.; 25 cm.ISBN: 1583402551.Subject(s): Advertising | Mass media | Media | Vocational guidance | Technology
| Item type | Location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
 PS Nonfiction |
Primary
|
Book | 659.1 P491A (Browse shelf) | Available | 0153105555 |
Total holds: 0
Title: Advertising: Technology, people, process. Summary: This book describes an advertising campaign from planning to completion, and profiles various jobs in advertising, such as account executive, creative director, media planner, and production assistant.