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Advertising [Text]

by Thomas, Roger.
Type: materialTypeLabelBookSeries: Media Focus. Publisher: Chicago Heinemann Library 1999Edition: 1st ed.Description: 32 p., col.ill.; 27 cm.ISBN: 0431082111.Subject(s): Advertising | Magazines | Mass media | Media | Technology
List(s) this item appears in: UOI - HWEO - G4 - Media manipulation - 20
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Item type Location Collection Call number Status Date due Barcode Item holds
PS Nonfiction PS Nonfiction
Book 659.1 T462A (Browse shelf) Available 0161795555
Total holds: 0

This book is an introduction to the advertising industry in Britain, packed with informaiton on how ads are conceived, produced, financed and targeted at their audience.